As the official appeal partner of the Golf Association Hong Kong, China, as well as the team uniform provider for the National Games last November — golf and fashion brand ASHWORTH introduces its Spring/Summer 2026 collection. Inspired by the brand’s signature 50° angle, the collection weaves ASHWORTH’s professional perspective and way of life into its design philosophy. By redefining and integrating performance function and golf fashion, it redraws the boundaries of functional wear and crafts a new narrative of modern golf style.
50° Edge: The Sharp Spirit Within ASHWORTH’s DNA
The meaning of 50° traces back to the original acute angle found in the “A” of ASHWORTH’s logo — an upward-driving force embedded in the brand from its very beginning: steady performance, precise control, and versatile functions. For Spring/Summer 2026, ASHWORTH distills the 50° “A” into a signature patented design language, applied to key pieces in the TECHNO Series, including polos and outerwear, most notably around collars and fine detailing, setting the tone defined by confidence and poise.
Precision in Angle: Breakthroughs in Technology and Performance
The moment of the swing decided by the calibrated mastery and absolute accuracy. ASHWORTH answers this devotion with technical innovation: the new collection features core functions such as high-efficiency water repellency, lightweight construction, and high-level UV protection, allowing players to remain undeterred by shifting weather and fully immersed in every shot.
Balance in Life: An Elegant Equilibrium Between Sport and Everyday
Approaching design through the lens of lifestyle aesthetics, the Spring/Summer 2026 interprets elegance as a practiced balance—held calmly in the gentle angle between dawn and dusk. The collection continues ASHWORTH’s belief in the fusion of function and fashion, presenting a coexistence of TECHNO performance and DELUXE texture.
Function moves alongside an elegant, relaxed sensibility, the collection bridges sport and daily wear through premium fabrics and intelligent silhouettes — creating a seamless transition that lets the finer dimensions of golf living unfold naturally in life beyond the course.
ASHWORTH Spring/Summer 2026 adopts 50° as breaking through the boundaries between function and style, and exploring a new Perspective for golf living.
ASHWORTH outlets and counters:
- Shop OT217, Level 2, Ocean Terminal, Harbour City, Tsim Sha Tsui
- Shop L1-06, Festival Walk, Kowloon Tong
- ASHWORTH, 3/F, SOGO Kai Tak
- Shop 705, Level 7, Times Square, Causeway Bay
- ASHWORTH, 5/F, SOGO Causeway Bay
- Shop 522, Phase 1, New Town Plaza, Shatin
- Shop 2050, YOHO Mall 1, Yeung Long
- Avenida de Praia Grande, No. 612, Macau
- Shop 24, 2/F, New Yaohan, Macau